What is SEO? Search engine optimization is a set of practices that help your website rank higher on search engine results pages. This means you will have more visitors to your site because it appears near the top of the list when people search for relevant keywords.
By using SEO to increase the number of visitors we receive on our website and make it easier for them to do what they came for, businesses can increase revenue by getting more customers in the door. That’s why many marketers view SEO as an investment that helps drive business growth.
How Increase Revenue Through SEO?
SEO can be broken down into three main categories: content, technical optimization, and link building. Working on these areas can ultimately increase revenue or customers because you can convert that visitor into a customer.
Content is King because users love unique, well-written information that provides value (i.e., solving problems). When done correctly, your website should contain original high-quality blog posts or ebooks packed full of rich keywords related to your business’ industry and target market. You’ll also want to use those keywords in your page titles, descriptions, and throughout the body of your content so that search engines will rank you higher for relevant terms.
This includes ensuring your website dashes on all mobile devices and computers because slow loading pages make visitors bounce from a site almost immediately. The last point we need to discuss is technical optimization is indexing — this means ensuring Google can find our webpages by using “friendly URLs.”
Link building involves reaching out to other bloggers in our industry, editors at related publications, and influential people on social media platforms to connect to get them to link back or share our content (i.e., adding a reference section). There are many different ways that businesses approach this process. Some choose one area over another depending on their goals, while others use multiple methods simultaneously because they understand how valuable organic search traffic is for driving business growth. Whichever path your company wants to take, SEO can help you get there.
If you are wondering how you could grow your small business, SEO is the way to go.